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our work

poster
PAYPAL
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The idea

PayPal needed to increase transactions over the Christmas period. We knew that people found Christmas shopping stressful but we also knew that people were wasting time online when they could be getting their Christmas shopping done. So we encouraged people to “turn their nothing time into shopping time”.

We communicated purely in times and places that people were doing nothing and used this ‘low involvement’ strategy to prompt them to do something else. Shop. We developed more than 50 tailored messages designed for more than 100 selected touch points. This approach drove a return on investment of 32% in actual sales versus media investment.

The Results

To determine the marketing specific impacts PayPal ran a test/control model.

  • The test revealed that for the 3 months of the campaign the incremental revenue raised was $2.4 million. Thus the R.O.I. for this campaign is 14%, when based on the incremental gross profit of $2.4 million, which exceeded campaign investment of $2.1 million by $300,000.
  • The test revealed that for the 3 months of the campaign the incremental revenue raised was $2.4 million. Thus the R.O.I. for this campaign is 14%, when based on the incremental gross profit of $2.4 million, which exceeded campaign investment of $2.1 million by $300,000.
  • 68% Mobile payments up Year on Year
    27% Transaction value up Year on Year
  • 32% ROI vs paid media Total payment volume achieved v
  • 14% Oct -Dec
    152% Oct – March
    Total incremental gross profit ROI

More of our work

1012_POSB-desktop-v2

POSB
Neighboursfirst

POSB is the oldest bank in Singapore. Although affectionately known as the “People’s Bank”, perception of the Brand skews toward being a bank for the older generation.

more details